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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A) Email 5 is attributed $38.4 million in order value during the attribution window.
B) Email 2 generated the highest click-to-order ratio.
C) Email 3 had the greatest average attributed order value per email click.
D) Email 4 was the last email clicked before orders totalling $54.3 million.

2. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Recreate the report with new data filters.
B) Change the export format to a compatible file type like CSV or Excel.
C) Increase report delivery frequency to daily.
D) Enable calculated metrics in the report.

3. Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:

A) Data View Manager
B) Calculated Metrics
C) Profile Attribute Mapper
D) Campaign Tracker

4. Which analysis method should be used to determine how often customers return after making a purchase?
Response:

A) Engagement Scoring
B) Retention Analysis
C) Trend Line Report
D) Data Aggregation Report

5. Which Adobe CJA feature allows automatic updates of scheduled reports?
Response:

A) Batch Processing Engine
B) Data Sync Manager
C) Report Scheduler
D) Profile Update Service

Solutions: