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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?

A) The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
B) The contextual targeting allows the business owner to insert ads into a series of related We bsites.
C) The contextual targeting allows the business owner to target specific languages.
D) The contextual targeting allows the business owner to target specific demographics.

2. Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?

A) It helps to ensure that ads would not appear on irrelevant searches.
B) It helps to ensure that searches with similar spelling would not appear on search results.
C) It helps to ensure that an ad will appear when users search for an opposite keyword.
D) It helps to ensure that an ad will appear along with competitors' ads.

3. You are considering a YouTube standard autoplay ad for your client's ad campaign. The YouTube standard autoplay ad is a 300x60 ad, and allows 30 seconds of playtime. What limitation does YouTube place on this ad type that you must inform your client about?

A) The first 30 seconds of the video will automatically play, but without sound.
B) The video ad must have a companion file that will load when the user clicks the autoplay ad. The companion file loads a 950x500 video.
C) The ad will only play if the user clicks on the ad.
D) The video length cannot be more than 2 minutes total when the user clicks the ad.

4. Lily has created a display campaign to help support her consulting business. She wants to create more display ads based on themes and templates. Which Google AdWords tool will she use to accomplish the task?

A) Conversion optimizer
B) Keyword tools
C) My Change History tool
D) Display ad builder

5. Which Display Ad Builder template is suitable for advertisers who want to specialize in rich media templates?

A) Format-specific template
B) Vertical template
C) Seasonal template
D) Popular template

Solutions: