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CMA Category-Manager Exam Syllabus Topics:

SectionObjectives
Topic 1: Category Management Foundations- Category management principles and framework
  • 1. Category definition and segmentation
    • 2. Category roles and strategies
      Topic 2: Data and Analytics- Retail and shopper data analysis
      • 1. POS data interpretation
        • 2. Panel and syndicated data usage
          • 3. Category performance diagnostics
            Topic 3: Execution and Business Planning- Category execution and collaboration
            • 1. Category reviews and planning
              • 2. Joint business planning
                Topic 4: Shopper and Retail Insights- Behavioral and shopper analytics
                • 1. Shopper behavior interpretation
                  • 2. Retail economics and profitability
                    Topic 5: Category Strategy Development- Strategic category planning
                    • 1. Pricing strategy analysis
                      • 2. Assortment optimization
                        • 3. Promotion effectiveness analysis

                          CMA Certified Professional Category Manager (CPCM) Sample Questions:

                          Question 1

                          What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

                          A. It shows that the product is available in a large number of stores.
                          B. It suggests the product is underperforming in its available outlets
                          C. It indicates strong sales performance relative to the product's distribution.
                          D. It reflects the total revenue generated by the product.


                          Question 2

                          Which of the following most accurately describes incremental contribution?

                          A. The volume to be expected when adding an item to a category.
                          B. The additional category volume from adding a particular item.
                          C. None of these describe incremental contribution.
                          D. The additional item volume realized from the addition of an item.


                          Question 3

                          What is Midtown Mart's share of wallet (SOW) for Category X?

                          Table shown:

                          A. 25%
                          B. 60%
                          C. 75%
                          D. 27%


                          Question 4

                          What is the Dollar Sales per $MMACV for the Product Group in Store 478?

                          A. $200
                          B. $5,000
                          C. $4,000
                          D. $50


                          Question 5

                          Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?

                          A. Ensures all SKUs are kept in stock at all times
                          B. Eliminates the need for supplier collaboration
                          C. Reduces the need for monitoring supply chain KPIs
                          D. Improves forecast accuracy and reduces stockouts


                          Solutions:

                          Question 1
                          Answer: C
                          Question 2
                          Answer: B
                          Question 3
                          Answer: C
                          Question 4
                          Answer: B
                          Question 5
                          Answer: D

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