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What is Oracle Eloqua CX Marketing 2020 Implementation Essentials Certification Exam and Retake policy
Oracle Cloud Certification credentials are only valid for a period of 18 months from the date you earn the credential. The certification will become inactive at the end of 18 months. However, for Oracle candidates, it is necessary to hold an active certification in order to have access to various certification benefits including, using Oracle certification logos, certificates, scoring reports, digital badges, and certification verification.
To stay current, candidates have to re-certify themselves with the latest version of the exam. Oracle Cloud Certifications include various titles with levels that are Oracle Certified Associate, Specialist, and Professional. Moreover, the Oracle Cloud Certifications are updated continuously throughout the year for keeping current with major product and service releases and re-released on an annual basis with a new title.
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Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Eloqua Fundamentals & Architecture | 15% | - Platform overview and navigation - Security settings and user management - System architecture and data model |
| Tracking & Assets | 10% | - Tracking script integration - Microsites and landing pages - Form creation and configuration - External form integration |
| Automation & Campaigns | 15% | - Campaign Canvas configuration - Program Builder and Program Canvas - Lead scoring and segmentation - Automation logic and flow design |
| Email & Preference Management | 10% | - Subscription and preference centers - Unsubscribe management - Email configuration and personalization |
| CRM Integration & Additional Services | 10% | - AppCloud and external services - Reporting and analytics - CRM integration setup |
| Implementation Overview | 10% | - Implementation services and offerings - Client documents and required stakeholders - Key milestones and deliverables |
| Data Management | 20% | - Data prioritization and deduplication - Standard and custom objects - Contact/account fields and views - Data import, export, and standardization |
| Branding & Deliverability | 10% | - IP warming and deliverability strategies - Bounce and complaint management - Email groups and domain configuration |
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