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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Account Kit
B) Comments
C) Facebook Login
D) Stories
E) Facebook Analytics for Apps

2. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) You should invest more than 50% of your budget in Los Angeles.
B) Run conversion ads to the website for the new product launch to women.
C) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
D) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

3. What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.

A) Allow Facebook auction to evenly distribute campaign budget
B) Keep your cost per result below a certain amount
C) Get a specific target price for your campaigns
D) Get as many results for your full budget as possible
E) Optimize campaign for best cost per result

4. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

A) You should unpublish the post and re-publish it as an ad.
B) You should make sure the campaign has not ended.
C) Create a new campaign with video view as the campaign objective.

5. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

A) You should increase lifetime budget to $75 in order to meet minimum requirements.
B) There is no need to make any changes to their campaign.
C) Post engagement objective campaigns need a minimum of $4 a day.
D) You need to increase the budget to $50 in order to optimize for daily budget.

Solutions: