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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Analytics and Reporting- Campaign performance analysis
  • 1. Reports and dashboards
    • 2. Email engagement metrics
      • 3. A/B testing analysis
        Topic 2: Message Design and Content- Email and template design
        • 1. Template creation and management
          • 2. Content testing and validation
            • 3. Dynamic content and personalization
              Topic 3: Responsys Platform Overview- Core Architecture and Components
              • 1. User roles and permissions
                • 2. Responsys account structure
                  • 3. Navigation and setup basics
                    Topic 4: Deliverability and Compliance- Email deliverability management
                    • 1. Sender reputation management
                      • 2. Unsubscribe and preference handling
                        • 3. Spam compliance and regulations
                          Topic 5: Audience Management- Data management and segmentation
                          • 1. Data imports and integrations
                            • 2. Segmentation rules and filters
                              • 3. Profile lists and extensions
                                Topic 6: Campaign Management- Campaign creation and configuration
                                • 1. Multichannel campaign orchestration
                                  • 2. Email campaign setup
                                    • 3. Scheduling and activation
                                      Topic 7: Automation and Orchestration- Marketing automation workflows
                                      • 1. Program Designer usage
                                        • 2. Journey optimization
                                          • 3. Event-based triggers

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            1. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

                                            A) Recipient selects a Reply-to unsubscribe in a promotional email.
                                            B) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
                                            C) Recipient deletes a promotional email from the inbox.
                                            D) Recipient inbox is full, so the promotional email is rejected by the server.
                                            E) Recipient registers a SPAM complaint for an email.


                                            2. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

                                            A) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
                                            B) The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
                                            C) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
                                            D) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.


                                            3. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
                                            How should you achieve this?

                                            A) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
                                            B) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
                                            C) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
                                            D) It is not possible to store an Entry Tracking variable in a PET table.


                                            4. In which two situations should you republish a program after making a change or correction? (Choose two.)

                                            A) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
                                            B) You move a target timer from its original place before one event to after that event.
                                            C) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
                                            D) You modify one of the conditions in a filter being used in the program.


                                            5. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
                                            Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

                                            A) action=single
                                            B) tracking-once
                                            C) action=once
                                            D) tracking=first
                                            E) action=last


                                            Solutions:

                                            Question # 1
                                            Answer: A,D,E
                                            Question # 2
                                            Answer: D
                                            Question # 3
                                            Answer: A
                                            Question # 4
                                            Answer: A,D
                                            Question # 5
                                            Answer: B

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