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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
B) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
C) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
D) The audience structure creates a Boolean OR, where a user having either category can be targeted.

2. What is a BlueKai Mobile Statistical ID?

A) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
B) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
C) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
D) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
E) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

3. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
B) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
C) Manually enter the pixel required for sending campaign data to the partner.
D) Create a Dynamic Synchronous container to support the transfer of data.
E) Configure custom parameters to deliver data to the media execution partner

4. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Inventory report
B) Schedule Hits report
C) Provider Exchange report
D) Provider Category report
E) Site Hits report

5. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) OTT box without web view
B) Desktop and mobile web sites
C) Native apps using BlueKai SDKs without web view
D) Native apps using BlueKai SDKs using web view
E) Hybrid apps using a web view

Solutions: