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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?

A. Personalization Strings
B. AMP script Search Functions
C. Enhanced Dynamic Content Blocks

Question 2

Northern Trail Outfitters (NTO) has childbusiness units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

A.

B.

C.

Question 3

Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A. Einstein Engagement Scoring
B. Path Optimizer
C. Google Analytics Audience

Question 4

A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A. Tracking Extract > Import Activity > SQL Activity
B. Tracking Extract > File Transfer > Import Activity
C. Tracking Extract > Import Activity > Data Extension Extract

Question 5

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A. Pivot table in Datorama Reports
B. Filter Activity in Automation Studio
C. Email Performance Over Time Report

Solutions: