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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Agentforce & AI Innovation11%- Predictive AI
  • 1. Selecting appropriate predictive AI features
    - Marketing agents
    • 1. Content generation
      • 2. Campaign creation
        • 3. Audience segmentation
          - Conversational messaging
          • 1. Ongoing interactions across messaging channels
            • 2. Customer engagement and response handling
              Campaign Design, Flow Orchestration & Content30%- Flow orchestration
              • 1. Flow elements and logic for business processes and messaging
                • 2. Trigger conditions
                  • 3. Flow configuration settings
                    • 4. Flow types
                      - Personalization
                      • 1. AMPscript
                        • 2. Repeaters
                          • 3. Merge fields
                            • 4. Handlebars
                              • 5. Content variations
                                - Activation templates
                                • 1. Configuring activation templates
                                  • 2. Selecting appropriate contact point values
                                    - Messaging data sources
                                    • 1. Selecting appropriate data sources for personalized customer data
                                      - Landing pages
                                      • 1. Components and configuration required to build landing pages
                                        Analytics & Performance Insights8%- Reporting and analytics
                                        • 1. Selecting pre-built dashboards for reporting requirements
                                          - Marketing insights
                                          • 1. Surfacing marketing data and insights across the Salesforce platform
                                            Platform Setup & Governance13%- Business Units and governance
                                            • 1. Business Unit requirements
                                              • 2. Content and user governance using roles and Enhanced CMS Workspaces
                                                - Marketing Cloud Next environment setup
                                                • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                  - Domain authentication and authorization
                                                  • 1. Self-service domain authentication
                                                    • 2. Domain authorization for branded, authenticated email delivery
                                                      Data Modeling, Identity Resolution & Segmentation25%- Data 360 data object concepts
                                                      • 1. Audience segmentation and content personalization
                                                        • 2. Connecting, harmonizing, unifying, and activating customer data
                                                          - Identity Resolution
                                                          • 1. Linking multiple data sources into a unified profile
                                                            • 2. Configuring Identity Resolution
                                                              - Data 360 consumption and entitlements
                                                              • 1. Consumption-based entitlements
                                                                • 2. Impact of marketing automation design decisions on platform consumption and usage
                                                                  - CRM data ingestion and activation
                                                                  • 1. CRM objects and records
                                                                    • 2. Actionable Lists
                                                                      • 3. Audience segmentation, activation, and content personalization
                                                                        Consent13%- Consent banners
                                                                        • 1. Configuring consent banners on marketing landing pages and external pages
                                                                          - Consent management concepts
                                                                          • 1. Role of consent in customer engagement and compliance
                                                                            - Consent record management
                                                                            • 1. Creating, managing, and updating consent records
                                                                              - Platform consent objects
                                                                              • 1. Purpose and relationships of consent objects

                                                                                Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

                                                                                Northern Trail Outfitters wants to configure its SMS channel so that when a customer replies to a promotional text with a custom question, the interaction is automatically handed off to an AI agent for ongoing support.
                                                                                Which configuration should a Marketing Cloud Next Consultant implement to handle this inbound response?

                                                                                • A. Assignment rule on the Messaging Session object to route the session to the AI agent
                                                                                • B. Record-triggered flow on the Messaging Session object to route the session to the AI agent
                                                                                • C. Omni-Channel flow to route the inbound Messaging Session to the AI agent
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: C  🗳️

                                                                                Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).

                                                                                A marketing manager needs to send a one-time personalized email that includes localized product names, descriptions, and image URLs. This information is stored in a CSV file and is not available in Data 360 or CRM.
                                                                                What should a Marketing Cloud Next Consultant recommend?

                                                                                • A. Upload the CSV file as a new data stream and map the fields to a data model object.
                                                                                • B. Upload the CSV file to a Marketing object to be used as a data source.
                                                                                • C. Upload the CSV file into a CRM custom object and ingest into a data stream.
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: B  🗳️

                                                                                Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).

                                                                                Northern Trail Outfitters (NTO) wants to personalize an email's subject line with a value that is entered at the time of campaign activation, such as 'Exclusive Offer for Hikers'.
                                                                                Which data source should NTO use for the subject line?

                                                                                • A. Activation
                                                                                • B. Data Graph
                                                                                • C. Content Variable
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: C  🗳️

                                                                                Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).

                                                                                A Marketing Cloud Next Consultant wants to build a messaging flow that delivers a notification to everyone that has active consent in SMS or Email. The notification must only be sent via one channel using the following logic.
                                                                                * If the customer is opted in to both channels, the flow must route to their preferred channel.
                                                                                * If they are opted out of their preferred channel, it must route to the alternative channel.
                                                                                Which flow element and configuration should the consultant select to handle this routing?

                                                                                • A. Add an Omni-Channel Routing action.
                                                                                • B. Add several nested Decision elements.
                                                                                • C. Add a Decision element with multiple configured outcomes.
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: C  🗳️

                                                                                Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).

                                                                                Northern Trail Outfitters ingests customer records from its commerce and loyalty systems into Data 360. The records represent the same customer but have different source identifiers.
                                                                                How does Identity Resolution determine that these records belong to the same Unified Individual?

                                                                                • A. It applies reconciliation rules to match records and determine the preferred attribute values.
                                                                                • B. It merges the source records into a single Individual record based on survivorship rules.
                                                                                • C. It applies match rules to compare profile attributes and identify Individual records that should be unified.
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: C  🗳️

                                                                                Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).

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