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Preparing for the Salesforce Certified Marketing Cloud Account Engagement Consultant exam while holding down a job leaves little room for wasted effort. NewPassLeader condenses 261 carefully verified practice questions into a focused MCAE-Con-201 study package, so every hour you invest actually moves you toward a passing score.
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) |
| Topic 2: Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects |
| Topic 3: Lead Management | 24% | - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules |
| Topic 4: Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings |
| Topic 5: Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content |
Salesforce MCAE-Con-201 Exam: Everything You Wanted to Ask
The MCAE-Con-201 exam is the official Salesforce exam for Salesforce Certified Marketing Cloud Account Engagement Consultant. Passing it earns you the Salesforce Consultant credential, which sits at the Intermediate level. It is also connected to Salesforce Marketer Certification, so what you learn carries over if you plan to pursue those paths as well. Employers treat the certification as verified proof of skill, which is why structured preparation with NewPassLeader's practice questions pays off.
The MCAE-Con-201 exam contains 60 questions, and the time limit is 90 minutes. Translate that into a pacing plan before exam day: know roughly how long you can afford per item, flag anything that stalls you, and circle back at the end instead of burning minutes. Two or three full timed sessions in NewPassLeader's test engine will teach you that rhythm far better than untimed reading ever will.
The passing score for the MCAE-Con-201 exam is 72%, and the official registration fee is USD 200. Remember that a failed attempt means paying that fee again in full for a retake, so treat self-assessment as part of the budget: run NewPassLeader's practice questions under timed conditions and only book your seat once your scores sit comfortably above the passing bar.
Yes. NewPassLeader offers a free PDF demo of the Salesforce Certified Marketing Cloud Account Engagement Consultant practice questions on the samples page, so you can judge the format and quality yourself before paying anything. Every purchase also includes 365 days of free updates, and after the product expires you can extend the update service at a 50% discount from within your member zone.
If you take the corresponding exam within 60 days of purchase and do not pass, NewPassLeader backs you with a 100% money-back guarantee. To claim it, submit a scanned copy of your exam enrollment slip together with your official Score Report PDF within 2 days of the exam, and the refund is processed within 7 days. The guarantee does not apply to attempts made within the first 3 days after purchase, to products downloaded without actually sitting the exam, or to free materials and expired orders, and the candidate name must match the payer's name. If you would rather have study material than money, you can instead exchange for two additional exam products of equal value, free of charge, while keeping the update service on your original purchase. Delivery itself is instant: your download is available right after payment and a copy reaches your mailbox within one minute — if nothing arrives within 2 hours, contact customer service. You may install the product on as many computers as you need.
The official Salesforce Certified Marketing Cloud Account Engagement Consultant blueprint is organized into 6 domains. The leading areas are:
- Account Engagement Forms, Form Handlers and Landing Pages — 20% of the exam
- Lead Management — 24% of the exam
- Visitors and Prospects — 8% of the exam
For the complete domain-by-domain breakdown with every subtopic, see the Exam Topics outline above.
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
- B. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
- C. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
- D. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
Correct Answer: C 🗳️
A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
- A. Campaign send limits
- B. A link to Salesforce Engage training resources
- C. A link to download Engage Alerts for Mac
- D. A link to assign licenses and permission sets
Correct Answer: B,C 🗳️
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
- A. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
- B. Change the email address to a valid email address
- C. Update the "Opt Out" field on the prospect record
- D. Clear the "Do Not Email" field on the prospect record
Correct Answer: D 🗳️
It is possible for prospect to have less than 0 score
- A. False
- B. True
Correct Answer: B 🗳️
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- B. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- C. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
- D. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
Correct Answer: B 🗳️
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