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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can perform advanced searches and edits.
B) You cpload changes to AdWords at any time.
C) You can work offline on your Mac or PC.
D) You can store and navigate one or more accounts.

2. Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?

A) Conversion optimizer
B) Traffic Estimator
C) Google Analytics
D) Website optimizer

3. What will you do to enable phrase matching for a particular keyword?

A) Add a (+) sign before the keyword.
B) Enclose it with quotation marks.
C) Enclose it in curly brackets.
D) Add a (-) sign before the keyword.

4. Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

A) Broad match keyword targeting
B) Negative match keyword targeting
C) Phrase match keyword targeting
D) Exact match keyword targeting

5. Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she's deleted ad groups, so she doesn't want to see these deleted items anymore.
How can she hide the deleted items through the AdWords Editor?

A) Juliet can hide the deleted items through the File menu and Preferences option
B) Juliet can hide the deleted items through the Account menu and Settings option
C) Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.
D) Juliet can hide the deleted items through the Tools menu and Settings option

Solutions: