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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Andy is a consultant to a business that wants to advertise in the Google Content Network. He recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?

A) The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
B) The contextual targeting allows the business owner to insert ads into a series of related We bsites.
C) The contextual targeting allows the business owner to target specific languages.
D) The contextual targeting allows the business owner to target specific demographics.

2. Juan is creating a Google AdWords campaign and he's hired you to help with the Google Content Network settings. You've reviewed Juan's goals and you recommend to him that he create a campaign just for the content network and a campaign just for Google search. Why would you recommend this to Juan?

A) It's easier to stop and restart ads independently with two separate campaigns.
B) Advertisers are required to separate their campaigns for Google search and for the Google Content Network.
C) Juan can have more control over keywords and bids by separating campaigns for Google search and the Google Content Network.
D) It's easier to manage invoices for each Google search and the Google Content Network with this approach.

3. Which of the following is NOT a report format available for the performance report?

A) .html
B) .pdf
C) .csv
D) .doc

4. Linda wants to create a YouTube ad that will appear on a partner watch page. According to YouTube, there are three different ad formats that Linda can choose from. Which one of the following is NOT one of the three ad format types for a partner watch page?

A) InVideo
B) Overlay
C) Display
D) In-Stream

5. Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A) Click Through Rate (CTR)
B) Average CPC
C) Average CPM
D) Clicks

Solutions: