The Best MCC-201 Exam Study Material and Preparation Test Question Dumps
Get Ready to Pass the MCC-201 exam Right Now Using Our Marketing Cloud Consultant Exam Package
NEW QUESTION # 73
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- B. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- C. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- D. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
Answer: A
NEW QUESTION # 74
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. What will be used as the Subscriber Key?
- B. Will the company need a custom preference center?
- C. Will new users have an "Email ID"?
- D. What publication lists will be used?
- E. How will Marketing Cloud and the database sync up?
Answer: A,C,E
NEW QUESTION # 75
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a list, using the 'add and update' method.
- B. Import the file to a data extension, using the 'add and update' method.
- C. Import the file to a list, using the 'update only' method.
- D. Import the file to a data extension, using the 'overwrite' method.
Answer: B
Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.
NEW QUESTION # 76
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Fire the event in both Automation Studio and the Entry Event.
- B. Import new subscribers to the All Subscribers table.
- C. Make sure the contact is above the High Water Mark on the source data.
- D. Select a source DE with a root relationship to the contact.
Answer: C,D
NEW QUESTION # 77
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?
- A. Journey Builder
- B. Automation Studio
- C. Automation Studio and Interaction Builder
- D. Automation Studio and Journey Builder
Answer: D
NEW QUESTION # 78
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- B. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
- C. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- D. Report activity that generates recent send summary report -> Report delivered directly to FTP
Answer: C
NEW QUESTION # 79
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. Data Studio
- B. Data Connector
- C. Datorama
- D. MuleSoft Anypoint Platform
Answer: D
NEW QUESTION # 80
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Triggered Automation> Import > Data Extension Extract > Marketing Journey
- B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- C. Scheduled Automation > File Transfer > Import > Series of Query Activities
- D. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
Answer: B
NEW QUESTION # 81
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Smart Capture form on website
- B. File import to data extension
- C. Salesforce Triggered Sends
- D. Batch file dropped to SFTP
Answer: C
NEW QUESTION # 82
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance.
Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
- A. Script Activity
- B. Stop Activity
- C. Query Activity
- D. Verification Activity
Answer: D
NEW QUESTION # 83
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Decision Split > Send email > Engagement Split > Send email
- B. Engagement Split > Send email > Wait By Duration > Random Split > Send email
- C. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
- D. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
Answer: C
NEW QUESTION # 84
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A. Leverage the Decision Split and create a Custom Activity.
- B. Use a landing page to record the click and trigger an email.
- C. Leverage the Engagement Split and the Update Contact Activity.
- D. Use a landing page to record the click in the data extension.
Answer: C
NEW QUESTION # 85
What are data extension data retention policies?
- A. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- B. Settings to prevent users from deleting a Data Extension created by another user.
- C. Settings to control when a data extension creates a back-up of the data it contains.
- D. Settings to define when a data extension or the data within the data extension is deleted.
Answer: D
NEW QUESTION # 86
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
- A. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
- B. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
- C. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
- D. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
- E. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
Answer: B,D,E
NEW QUESTION # 87
Which two statements about a database of record are correct? Choose 2 answers
- A. It is a system in which a subscriber's status is maintained.
- B. It is a centralized storage repository of data about objects or people.
- C. It is any database containing subscriber data.
- D. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
Answer: A,B
NEW QUESTION # 88
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers
- A. A contact may NOT show up in the filter based on one of the data extensions.
- B. One of the data extensions must be deleted from the attribute group in order to change the cardinality.
- C. All filters created before will adapt automatically to the new cardinality.
- D. All scheduled sends using a filter based on one of the data extensions should be reviewed.
Answer: A,D
NEW QUESTION # 89
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".
- A. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
- B. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
- C. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
- D. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
Answer: B
NEW QUESTION # 90
......
The Salesforce MCC-201 Exam covers a range of topics related to Marketing Cloud Connect, including configuration, integration, data synchronization, lead capture, and campaign management. It tests the candidate's ability to design and implement Marketing Cloud Connect solutions that meet the unique needs of their organization.
Salesforce MCC-201 (Marketing Cloud Connect Essentials) Exam is a certification exam that focuses on the integration between Salesforce Sales Cloud and Marketing Cloud. The exam is designed to test the knowledge of candidates on Marketing Cloud Connect and its features, as well as the best practices for integrating Sales Cloud and Marketing Cloud for seamless data flow and efficient marketing campaigns.
Get Special Discount Offer of MCC-201 Certification Exam Sample Questions and Answers: https://itcert-online.newpassleader.com/Salesforce/MCC-201-exam-preparation-materials.html